Commercial Roofing Directory: The #1 Source for Roofing Leads
Chances are that you found our site because you're looking for more roofing leads and saw us ranked on the 1st page of Google. Our specialty here at Commercial Roofing Directory is unlike any other 'advertising' or 'lead-generation' opportunity available. We have 1 focus - making your commercial roofing business more money!
Rather (or in addition to) than cold calling, mailers, and other expensive sales methods and and old school marketing tactics, the Commercial Roofing Directory sends you red hot, exclusive leads from prospects with an immediate need for commercial roofing in your direct service area.
BUYING 'LEADS' VS. GENERATING THEM YOURSELF (and never have to buy them again)
A huge difference between our 'leads' and 'bought leads' is that the 'leads' we send you are point of contact, they are organic. That means there is no middle man or third party. The 'leads' that we send you are actually prospects who contact you directly, and therefore the quality of the lead is as high as possible. As long as you pick up your phone and have decent sales skills, you will close the leads that you 'self-generate'.
Not only can we get listed in the Commercial Roofing Directory, but we can grow your commercial roofing business with our proven, profitable lead generating services, including:
Lead Generation
SEO (Search Engine Optimization)
Maps Ranking
Pay Per Click Advertising
Website Design
Website Optimization
Website Mobile Conversion
Brand Strategy
Compelling Copywriting that Converts
Sales Conversions
Social Media Management
Online Reputation Management
Rather (or in addition to) than cold calling, mailers, and other expensive sales methods and and old school marketing tactics, the Commercial Roofing Directory sends you red hot, exclusive leads from prospects with an immediate need for commercial roofing in your direct service area.
BUYING 'LEADS' VS. GENERATING THEM YOURSELF (and never have to buy them again)
A huge difference between our 'leads' and 'bought leads' is that the 'leads' we send you are point of contact, they are organic. That means there is no middle man or third party. The 'leads' that we send you are actually prospects who contact you directly, and therefore the quality of the lead is as high as possible. As long as you pick up your phone and have decent sales skills, you will close the leads that you 'self-generate'.
Not only can we get listed in the Commercial Roofing Directory, but we can grow your commercial roofing business with our proven, profitable lead generating services, including:
Lead Generation
SEO (Search Engine Optimization)
Maps Ranking
Pay Per Click Advertising
Website Design
Website Optimization
Website Mobile Conversion
Brand Strategy
Compelling Copywriting that Converts
Sales Conversions
Social Media Management
Online Reputation Management
Roofing Leads: How To Generate The Maximum Amount for The Lowest Spend Possible
How to get commercial roofing leads
If you really want to know how to get commercial roofing leads, you're going to like what we have to say. Depending on what your business goals are should determine what your strategy is. Don't have a strategy? We can help you develop one, and we'll touch more on that in a minute.
To generate high quality commercial roofing leads, companies can usually implement 1 of 2 different strategies. First is to go the route of conventional marketing and advertising. The only problem is that most traditional advertising just doesn't work as effectively as it used to.
Cold Calling. Cold calling is a great way to pick up new business, but as any sales person knows, it's a long process and very difficult to gain the trust of prospects, especially when they might already have vendors lined up and have been using them for quite some time. Most cold calls do not even get through to the decision maker, so it can be frustrating when they are not being responded to.
Cold Emailing. Cold emailing may have the lowest rate of any marketing strategy. There is so much clutter and spam out there that most people don't read your emails - even if you were literally giving away a free roof.
TV, Radio, Newspaper, Billboards, Magazines, Trade Shows. Times have changed, and these options just don't have the effectiveness that they used to. People aren't reading let alone responding to ads anymore. If you read the newspaper today, can you remember any ads that you saw in it? Do you remember any ads you hear on the radio?
What's more effective than old school advertising?
GOING DIGITAL
Think about it. Whenever you have a need, whether that's a leaky roof, or a downed tree in your back yard, or you need a plumber, and you need service immediately, what do you do? Most people go to Google. And what do they click on? Usually the first result that they see. They do a little bit ( or a lot) of research and if the need is pressing, will contact the first company who they feel is worthy of taking care of their need. Or, if they are trying to save the most amount of money as possible, they may get 3-4 quotes. And who do you think they're getting those quotes from? The first 3-4 (highly rated companies) on Google that they see.
Adding digital to your marketing strategy is drastically different than "interruption" advertising. You don't watch TV wanting to be advertised too (that's why most people skip ads with TVR services now, or completely eliminate them with online streaming through Amazon and Netflix), and same goes with print ads and cold calling.
When a prospect has an immediate need and is ready to take care of their problem, it's called "the Zero Moment of Truth (ZMOT)." You either win it, or you don't. Who is currently winning? Usually the company that can be found first, and whoever is ranked on the first page of Google almost always wins the ZMOT! Google it for yourself. Type in "commercial roofing (YOUR LOCATION) and see who is ranked #1 on the maps section and #1 on the organic section. Chances are they are absolutely killing it!
THE MASSIVE OPPORTUNITY YOU'RE MISSING OUT ON
However you go about trying to generate commercial roofing leads, there is a lot of good news. There are thousands and thousands of prospects looking for commercial roofing on Google every single month. How do I know? Because Google has data that shows us the exact number of 'keyword searches' there are every month for a specific term. For example, "Commercial Roofing" gets searched over 5,400 times per month! Imagine what that would do to for your business if you were being found by that many prospects!
To generate high quality commercial roofing leads, companies can usually implement 1 of 2 different strategies. First is to go the route of conventional marketing and advertising. The only problem is that most traditional advertising just doesn't work as effectively as it used to.
Cold Calling. Cold calling is a great way to pick up new business, but as any sales person knows, it's a long process and very difficult to gain the trust of prospects, especially when they might already have vendors lined up and have been using them for quite some time. Most cold calls do not even get through to the decision maker, so it can be frustrating when they are not being responded to.
Cold Emailing. Cold emailing may have the lowest rate of any marketing strategy. There is so much clutter and spam out there that most people don't read your emails - even if you were literally giving away a free roof.
TV, Radio, Newspaper, Billboards, Magazines, Trade Shows. Times have changed, and these options just don't have the effectiveness that they used to. People aren't reading let alone responding to ads anymore. If you read the newspaper today, can you remember any ads that you saw in it? Do you remember any ads you hear on the radio?
What's more effective than old school advertising?
GOING DIGITAL
Think about it. Whenever you have a need, whether that's a leaky roof, or a downed tree in your back yard, or you need a plumber, and you need service immediately, what do you do? Most people go to Google. And what do they click on? Usually the first result that they see. They do a little bit ( or a lot) of research and if the need is pressing, will contact the first company who they feel is worthy of taking care of their need. Or, if they are trying to save the most amount of money as possible, they may get 3-4 quotes. And who do you think they're getting those quotes from? The first 3-4 (highly rated companies) on Google that they see.
Adding digital to your marketing strategy is drastically different than "interruption" advertising. You don't watch TV wanting to be advertised too (that's why most people skip ads with TVR services now, or completely eliminate them with online streaming through Amazon and Netflix), and same goes with print ads and cold calling.
When a prospect has an immediate need and is ready to take care of their problem, it's called "the Zero Moment of Truth (ZMOT)." You either win it, or you don't. Who is currently winning? Usually the company that can be found first, and whoever is ranked on the first page of Google almost always wins the ZMOT! Google it for yourself. Type in "commercial roofing (YOUR LOCATION) and see who is ranked #1 on the maps section and #1 on the organic section. Chances are they are absolutely killing it!
THE MASSIVE OPPORTUNITY YOU'RE MISSING OUT ON
However you go about trying to generate commercial roofing leads, there is a lot of good news. There are thousands and thousands of prospects looking for commercial roofing on Google every single month. How do I know? Because Google has data that shows us the exact number of 'keyword searches' there are every month for a specific term. For example, "Commercial Roofing" gets searched over 5,400 times per month! Imagine what that would do to for your business if you were being found by that many prospects!
And that's just 1 Keyword!
There are literally thousands of keywords and keyword combinations that you should and could be coming up on the first page of Google for. The difference is millions or tens of millions of dollars going to you or your competitor, who is likely ranked on the first page of Google already. In addition to being ranked on the first page / #1 on Google, there are many more options on how you can generate commercial roofing leads online.
Let's review each online marketing opportunity that can make you a lot more money by generating high quality, targeted leads.
SEO (Search Engine Optimization). The best way, without question, to get in front of more targeted commercial roofing leads is through SEO. What is SEO? It's search engine optimization. If you don't know anything about 'SEO', let's do a quick refresher. A search engine is somewhere where people are searching for things online. In your case, it's commercial roofing in your location. Google is the #1 search engine in the world, with billions of searches being searched every day. SEO has gotten an extremely bad wrap because it is like the new snake oil. Everyone's idea of SEO, including SEO professionals themselves, all have different ideas of what kind of 'SEO' actually works. Chances are that you probably get between 8-10 calls PER DAY of people promoting their "SEO" services", when in fact they will do nothing at all for $399 per month.
When looking for an SEO company for commercial roofing, make sure they are going to rank you for profitable, high volume keywords that provides high quality leads, leading to appointments, that ultimately result in sales . Many times, the keywords that 'expert SEO companies' are not able to rank for are the most competitive keywords, and most SEO's actually don't have a ton of proven results for #1 rankings and generating actual leads. Seek out a lead generation commercial roofing expert that actually has produced results.
Other methods include:
Google Local Maps Ranking. Google Maps is the section on Google that is below the ads but above the organic section. It's the 'map' that you see when you're searching for something local. You will also notice that you will see a "star" rating next the company. So it's super important that you are staying on top of your reviews online.
There are literally thousands of keywords and keyword combinations that you should and could be coming up on the first page of Google for. The difference is millions or tens of millions of dollars going to you or your competitor, who is likely ranked on the first page of Google already. In addition to being ranked on the first page / #1 on Google, there are many more options on how you can generate commercial roofing leads online.
Let's review each online marketing opportunity that can make you a lot more money by generating high quality, targeted leads.
SEO (Search Engine Optimization). The best way, without question, to get in front of more targeted commercial roofing leads is through SEO. What is SEO? It's search engine optimization. If you don't know anything about 'SEO', let's do a quick refresher. A search engine is somewhere where people are searching for things online. In your case, it's commercial roofing in your location. Google is the #1 search engine in the world, with billions of searches being searched every day. SEO has gotten an extremely bad wrap because it is like the new snake oil. Everyone's idea of SEO, including SEO professionals themselves, all have different ideas of what kind of 'SEO' actually works. Chances are that you probably get between 8-10 calls PER DAY of people promoting their "SEO" services", when in fact they will do nothing at all for $399 per month.
When looking for an SEO company for commercial roofing, make sure they are going to rank you for profitable, high volume keywords that provides high quality leads, leading to appointments, that ultimately result in sales . Many times, the keywords that 'expert SEO companies' are not able to rank for are the most competitive keywords, and most SEO's actually don't have a ton of proven results for #1 rankings and generating actual leads. Seek out a lead generation commercial roofing expert that actually has produced results.
Other methods include:
Google Local Maps Ranking. Google Maps is the section on Google that is below the ads but above the organic section. It's the 'map' that you see when you're searching for something local. You will also notice that you will see a "star" rating next the company. So it's super important that you are staying on top of your reviews online.
The Maps Section on Google gets TONS of leads! I know this from first hand experience from my clients and from all the studies that back up the data that I have. Getting ranked on the maps section of Google is an absolute gold mine for getting commercial roofing leads. Prospects will check out your business, click on your website and decide whether or not they want to call you. It's not random why competitors are ranked above you, there is a specific reason. And it all has to do with prevalence.
A few key factors for ranking on Google maps are:
A few key factors for ranking on Google maps are:
- Proximity of the searcher to your location
- Ratings and Reviews
- Keyword in title
- Citations
- On Page Optimization
- Geo Relevency
- Niche Relevency
- Brand Mentions
- Links
- CTR